As part of its bankruptcy restructuring, General Motors (GM) launched a new ad campaign on June 3, 2009, that?

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As part of its bankruptcy restructuring, General Motors (GM) launched a new ad campaign on June 3, 2009, that?

Postby all » Tue Jul 10, 2012 7:11 pm

As part of its bankruptcy restructuring, General Motors (GM) launched a new ad campaign on June 3, 2009, that that was meant to feature a streamlined GM: fewer brands—including the Cadillac™, Buick™, Chevrolet™, and GMC™ brands—and fewer models within each brand. What research would you have done to determine which vehicles models GM should retain and which it should drop? What would you have measured and with what type of measurement scale? What are the merits of and problems with the following:
o Rating and ranking scales
o Likert and differential scales
o Unidimensional and multidimensional scales
all
 
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